LOLOI

From 2023 to 2024, I led Loloi’s social media strategy and influencer program. Today, I own both Loloi & Joon Loloi’s influencer program and community management.

Developed and filmed content on-set with brand partners like Joanna Gaines to help promote new products via Loloi's owned social channels.

Reviewed influencer's launch content to develop content that was beneficial to both Loloi and brand partners.

Created Joon Loloi's first ever influencer campaign, securing 60+ influencers that helped launch the brand online, utilize our first-ever affiliate campaign, and boost UGC via the #joonloloi hashtag

Expanded gifting program for both Joon Loloi and Loloi, securing 998 influencers for the Loloi Rugs brand in Q4 2024, as well as building out both brands' paid influencer program.

Helped to coordinate invite list for Amber Lewis launch event at Shoppe Amber Interiors in the Pacific Palisades & foster connections after the event, including product gifting.

Announced Joon Loloi's first brand partner, Heidi Caillier, via a 100+ influencer program, helping to boost the brand's visibility and engage with Heidi's audience.

JOSIE MARAN

From 2021 to 2022, I led Josie Maran’s social media team, including overseeing all content creation and managing two direct reports.

Worked closely with internal video editor and social team to identify and capitalize on trending moments and large brand moments for our owned channels, including Billie Eilish referencing Josie Maran in her video with Vogue

Developed social media-driven strategy for product launches, including Pro-Retinol Megamoisture Face Cream.

Created in-house content creation workflow after team previously outsourced content, including filming myself and overseeing the team's work, providing edits and approval.

Filmed content and developed content strategy in support of retailers like QVC, Sephora and Ulta.

Created influencer social media strategy involving collaborative posts between Josie Maran brand and influencer pages, working closely with in-house influencer team to brief and coordinate receiving content

Worked with founder and CEO Josie Maran to develop founder-focused content, including promotional videos for new products, launches and brand campaigns like the Every Body Campaign.

PROSE

From 2021 to 2022, as Prose’s Social Media Strategist, I led content creation and influencer partnerships.

Worked closely with Prose France's Research & Development team on social content to educate our audience about our formulation process and haircare information

Worked closely with the creative team to hold social media shoots to capture in-house content for new fragrance launches

Supported social presence by being on-screen talent, showing how to achieve hairstyles

Helped Prose pivot from traditional brand presence to a video-driven brand with the rise of Instagram Reels

Worked closely on influencer partnerships to show a variety of faces on Prose's social channels

Developed content to support Prose's launch into a new category: hair growth supplements

THE SILL

From 2019 to 2021, I led The Sill’s entire social media presence: from influencer and brand partnerships to community management, content strategy and execution.