JOSIE MARAN
JOSIE MARAN
From 2021 to 2022, I led Josie Maran’s social media team, including overseeing all content creation and managing two direct reports.
Worked closely with internal video editor and social team to identify and capitalize on trending moments and large brand moments for our owned channels, including Billie Eilish referencing Josie Maran in her video with Vogue
Developed social media-driven strategy for product launches, including Pro-Retinol Megamoisture Face Cream.
Created in-house content creation workflow after team previously outsourced content, including filming myself and overseeing the team's work, providing edits and approval.
Filmed content and developed content strategy in support of retailers like QVC, Sephora and Ulta.
Created influencer social media strategy involving collaborative posts between Josie Maran brand and influencer pages, working closely with in-house influencer team to brief and coordinate receiving content
Worked with founder and CEO Josie Maran to develop founder-focused content, including promotional videos for new products, launches and brand campaigns like the Every Body Campaign.
PROSE
PROSE
From 2021 to 2022, as Prose’s Social Media Strategist, I led content creation and influencer partnerships.
Worked closely with Prose France's Research & Development team on social content to educate our audience about our formulation process and haircare information
Worked closely with the creative team to hold social media shoots to capture in-house content for new fragrance launches
Supported social presence by being on-screen talent, showing how to achieve hairstyles
Helped Prose pivot from traditional brand presence to a video-driven brand with the rise of Instagram Reels
Worked closely on influencer partnerships to show a variety of faces on Prose's social channels
Developed content to support Prose's launch into a new category: hair growth supplements
THE SILL
THE SILL
From 2019 to 2021, I led The Sill’s entire social media presence: from influencer and brand partnerships to community management, content strategy and execution.
Created and oversaw the weekly Self Care Sunday and Plant Parenthood series - incorporating influencer stories around their plants.
Worked with our creative team to develop educational graphics like this one- one of our top posts for 2020 on The Sill's Instagram.
Developed strategy for new store openings on social, including developing new Instagram accounts for each store & continuing to coordinate with shop teams on content
Sourced community stories to create ongoing content series like #FirstPlantMemory
Led all social brand partnerships, including collaborative content with Chewy, The Met, and more.
Developed and executed strategy around in-store events and big sales moments, including Mother's Day and holiday.